Surf Excel - Common sense

Hope you folks have noticed Surf excel's advertisement commonsense. As a person from marketing department, I just wanted to be in common sense list by trying surf excel with my top loading washing machine. My wife and I had a lengthy argument about this and she doubted about the validity of this ad and it would be full of marketing jargon. At the end of the argument, I decided to purchase the top loading powder and experiment it. Obviously, I obtained the same results of 50% purity which was similar to the normal surf excel. After that I tried with Ariel and it produced say around 70% purity. So my advise is please have common sense.

Thanks,

Varun

New year 2010

Shutters down for 2009 and we have entered the new year 2010. Last year, I took a resolution to respect traffic signals. I ended up with the ratio of 70:30 with initial 7 months I respected and after that I didn't. But this time I have planned to carry forward this resolution and aimed to take another resolution as well. I would want to read at least 20 books for this full year which will roughly cost you 2 books per month types. I don't know even I might think that it would be like a target in sales which could be ever achieved. But let me see and at least make it 80:20. And another sub resolution is I need to read a new article on a day to day basis and 2 posts per month. I believe these activities will help me to bolster my thirst for knowledge initiative and hunger to improve my skills as well.

For this month, I have taken the famous book Winning from Jack Welch

Thanks,

Varun

My Guru's presentation about Social media networking

Hello All,

Please find the slide deck of Saba's presentation at the bombay chamber of commerce on social media for marketing. I bet this presentation has met its objective and it is not self explanatory.

Find it here : http://bit.ly/4qnl1u

(or)

http://www.djargon.com/blog/social-media-for-marketing-and-corporate-communication.html

Thanks,

Varun

dayavarun@gmail.com

Attractive SaaS question

Hello All,

When I was googling for saas related articles, this question attracted me. "What happens to my data if my SaaS service provider/remote hosting service/other outsourced service fails as a business and is forced to close?". I will post the answer in my next post. Meanwhile, if you know the answer for this question, please add a comment in my post.

Thanks,

Varun

Usain Bolt

Usain Bolt - The man you could ever imagine. Rediff has pointed correctly as "Mind blowing bolt". He has achieved the newer mile stone by beating his own record 9.74 to 9.58. It is now a world record for the 100m race and he has finished with his own style. Now the media has started comparing Bolt and Jesse Owens and not only for the record but also the character, temperament and the style. The response from this dynamic personality for the new world record " I was thinking 9.40 but happy for 9.58". That means his journey is not over as yet. So wish him for the next world record. BTW, Dravid is back.

Thanks,

Varun

Sridhar Vembu - The new charisma in the software world

Hello All,

It is a healthy morning today despite Swine flu fears. I have seen a banner rather a poster behind a car saying "Zoho - your online office". A name has certainly changed the name of the company, focus and new energy to the total software industry. This company with the former name "Adventnet" has renamed themselves as "Zoho" and you have to really appreciate their Branding and promotional activities. They are competing with Google docs and infact they have won a big deal with GE. Zoho CRM, word, excel - what else and what not. It is very easy to get your login ID password with the help of your yahoo and gmail ID. It is not Sridhar's entire work and he hasn' t believed this concept will work for "Adventnet" (Referred from his blog: http://blogs.adventnet.com/svembu/). Folks, He has the right to slam Microsoft and he has done it in a beautiful way. (Again refer his blog). It is the new beginning and they have done decently well to cope up with Micrsoft and Google's standards. For more visit www.zoho.com.

Thanks,

Varun

Tata Nano

Hello all,

Today is the remarkable day for car users especially for middle class and lower middle class community. Tata has planned to handover Nano car's fist key to a mumbaikar. They believe that they can give all 100000 cars by the end of q,2010. This is due to production contraints and they can advance the production to supply more nano cars. Though the car looks nano or even i can say Micro, it is ok for the Middle class and lower middle class audience. A car with the price of 1 lakh and people can easily compare prices with Pulsar or Unicorn, which have the price of 65k and 60k respectively. But nano's performance???? we should wait and see.

Thanks,

Varun